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Elements of the Pitch Package PDF Print E-mail
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Marguerite Pigott   
When you’re looking for production financing, your pitch package is your most important sales tool. It represents both your project and you as a producer to your potential buyers, so it’s important that it be dynamic, smart and complete. How do you put together a pitch package that makes a compelling sales case for your project?

Know the companies you are pitching

Research the companies you’re targeting. Know exactly what they’ve produced, who the principals are, and to whom they typically sell. Go to their websites, go to Playback , Google , Northern Stars , IMDb, and talk to people who’ve worked with them. You need to know everything you possibly can to determine if your project is a good fit for the company. Pitching a family film, for example, to a company that typically does lifestyle programming does nothing but discredit you as a producer. Pitching everyone under the sun “just in case someone goes for it” is a terrible approach.

Find out submission requirements

You may have uncovered submission requirements while researching a company. If not, phone the company and ask what they expect to receive in a pitch package.

First phone call

A phone call is your first chance to create a good relationship with your potential buyer. Here are a few tips to keep in mind:
  • Don’t call and ask for information that’s available on their website or in trade publications. This tactic shows a lack of respect for their time.
  • Be prepared with a concise, compelling introduction for yourself, your company and your project.
  • Immediately follow up with a pitch package that provides exactly what they requested.
 
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