| The Theatrical Opening |
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| Marie-Claude Poulin | |
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Page 1 of 3 Every producer dreams of a theatrical premiere. Whatever the size of their project’s budget, they all hope to be the exception – the next ‘Blair Witch’ or ‘Big Fat Greek Wedding’.And yes, it is possible, but in today’s crowded market place, it will take a lot of convincing. First the producer has to convince a distributor that his/her film will make it, and then the distributor has to convince the exhibitors. For that to happen, the distributor will have to feel strongly enough about the picture to spend money to market it theatrically, confident that the return on investment will be realized. You want to involve a distributor in your project as early as possible, because successful marketing for a theatrical release starts with casting and production. At this stage, it’s a pre awareness campaign – mostly publicity, to attract journalists’ attention (in the cast, subject matter, shooting location and progress, etc.) and awaken the interest of your target audience. The key to a successful campaignIdentifying your target audience is key, and the sooner you do it, the better. You need to know who these people are, and how to reach them. Once you have analyzed their demographics, you can develop the stages and component parts of your marketing strategy.These elements include:
The releaseWhen, where and how you release the film can have great impact on its success. Think about such variables as:
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