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Producing a $1 Million to $3 Million Canadian Feature Film |
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How do you decide which funders to approach first?
Approach every relevant agency or funder and don’t be shy about asking for information.
What do funding agencies look for?
They look for the creative value of the project first and foremost; how relevant it is within the Canadian marketplace. The experience of the director is incredibly important, and who is lined up for the support team. They look at how much work has been done on the script, and if they believe that the producer is able to take the film from start to finish, both creatively and from a business standpoint. Often they will ask for an executive producer who is experienced to be part of the team so they know that there is one veteran who can give advice.
Tip:
- If you do not have a publicist make sure you get tons of great still photos and video coverage of the shoot for your electronic press kit and promotion. See Screenings, Festivals and Beyond for more discussion on promotion.
Generally, agencies will need a breakdown of the script into a [production (strip) board or shooting schedule, and a complete budget including how many days of shooting, where it’s being shot, and how much it’s going to cost. The storyboard breakdown is usually done by an assistant director and the budget by a production manager or line producer. You can find experienced people through professional organizations such as the Director’s Guild of Canada. In addition, story boards are a useful tool for the Director to use in organizing their shooting plan and for key personnel and financiers to understand how key scenes will be shot.
Each agency’s application contains a lot of useful information, and people at the agencies are very open to answering questions.
What can I do to make my application strong?
Surround yourself with key people, such as a production manager and line producer, who are very experienced so funding agencies know you have strong backup.
The actors are also a big part of the equation. Audiences go to see the names they know. Frequently it is difficult to get big names to commit to a $1 million to $3 million Canadian feature, however, don’t hesitate to ask for favours. If you are friends with a bankable actor, perhaps he or she will agree to appear in your film. A key name can make the difference between getting the film made or not.
What can be frustrating about the application process?
Sometimes it takes a long time for the agencies to give you their decisions on funding, a scenario that can wreak havoc with your timetable. Frequently, agencies are waiting to see what the others will do before they commit. You really can’t finesse the process, and just have to wait for them to decide.
What if Telefilm and other agencies turn me down?
Normally they will tell you why, and give you suggestions on what you need to do to improve your application.
What about other sources of financing?
Many people I know have made their first movies with funding from their families and other personal sources.
What about private investors?
Unless you know a sophisticated investor who
understands both the entertainment industry and the risks involved in investing in
film, I would not recommend approaching a private investor.
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