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Successful Media Relations

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Gabrielle Free

Page 1 of 2 Promoting your film via the media can be a productive and painless experience, providing you have a clear understanding of both your film and the needs of the media. And if you are prepared, it should fun to discuss the project you have poured your heart into. Know your project & your messages Think through very carefully how you want your film positioned to the public.  For example, if you’ve made a ‘small’ film, it’s best not to raise expectations by suggesting it’s a sweeping epic that will change filmmaking as we know it.  Be realistic about what you’ve accomplished and speak to the film’s strengths.    Have all the pertinent details and names on the tip of your tongue.  If you know your film inside and out, and can talk about it articulately and succinctly, chances are the story will turn out positively. Know what you want to communicate about your film and don’t wait for the question to be asked.  Most journalists are quite generous and will find space for your message.  Be sure to state it clearly as early in the interview as possible. Understand the needs of the media The needs of the media are very simple.  They need to produce newsworthy and timely stories (with pre-determined lengths and deadlines) that are of interest to their readers/viewers.  Your efforts to help the media accomplish their objectives won’t go unrecognized. Make sure you know what makes your film newsworthy and be sure to address those points in interviews.  Journalists have deadlines that they must meet and that are not within their control.  Be aware of their time constraints.  Journalists are also restricted by space.  Keep your answers short, especially for television.  Make your point up front and then flesh it out after. Continued... Previous Page - Next Page >>

 

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