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The process of marketing starts the moment you have an idea for a film, before a word of script has been written. At that point you need to clearly envision who would want to see this film, and why. “Everyone” is never the correct answer. A well-defined audience is key to getting your project funded, produced and released. All the ensuing marketing and distribution strategies – from initial pitching to press kits, publicity, festival entries, exhibition plans and post-theatrical exploitation – aim to connect your film to this identified audience.

The Marketing Plan Each stage of your marketing plan has its own set of ingredients for building awareness and interest in your film. The Marketing Plan: What, Why and When Who is the Audience? Distributor's Input to the Marketing Plan Creative Strategies to Build an Audience Successful Media Relations Press Kits Screenings Festivals and Beyond Do lots of research to determine the most appropriate film festivals in which to enter your film: bigger does not necessarily mean better. The Festival Gameplan How To Submit Your Film Festival Publicity The Theatrical Opening Working with Exhibitors Post-Theatrical Exploitation of Property Distribution Don’t be surprised if your distributing company assumes your television licences, then pays you slightly less than their value. This arrangement is frequently part of the negotiations around the Publicity and Advertising (P&A) budget. Finding and Attracting the Right Distributor Print and Advertising Commitments Deliverables International Sales Legals and Recoupment Keep your eye on the multitude of details in every distribution deal:  who gets paid when, the length of time involved, foreign currency issues, and everything in between. Negotiating A Distribution Deal Recoupment schedules International legal issues