Do lots of research to determine the most appropriate film festivals in which to enter your film: bigger does not necessarily mean better.
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Film festivals provide an exceptional opportunity to expose, publicize, and even sell your film. Festivals also provide unique networking opportunities for producers as buyers, sellers, distributors, exhibitors, funders, programmers, creative talent, and agents all simultaneously convene in a single environment. If you’ve determined that a festival is the best way to debut your film, you’ll need to research festivals prior to submitting your film and to create a well-thought out plan once your film is accepted.
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The submission process is remarkably similar from festival to festival. Most festivals require you to submit a screener of the finished film, a completed submission form including some details about your film (runtime, format, a brief synopsis, etc.) and perhaps a press kit. Early submission and complete information will increase your chances of acceptance (but not guarantee it). Superfluous materials such as postcards, scripts, beta clips, etc., will not give you an advantage at this stage of the process.
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Once your film has been accepted into a festival, the publicity work can be divided into two stages: the pre-festival period and the festival itself. The vast majority of the work is completed prior to the festival. During this period, you’ll need to prepare publicity materials; and contract a publicist who will draft a publicity plan, send out a press release to announce your film’s participation, and begin to arrange interviews and reviews. Once the festival is underway, networking and interviews should be your only priorities.
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Every producer dreams of a theatrical premiere. Whatever the size of their project’s budget, they all hope to be the exception – the next ‘Blair Witch’ or ‘Big Fat Greek Wedding’.
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It is extremely rare for a motion picture film exhibitor to deal directly with a filmmaker concerning release of their film. Few filmmakers have the experience or background necessary to succeed in the Herculean task of making a marketing success out of a feature film. Exhibitors are far more likely to take a chance on a film if it is brought to them by an established distributor.
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Post-Theatrical Exploitation of Property |
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The exploitation of post-theatrical revenue streams is the single most important component in the success of a film distribution strategy. But those revenue streams are usually driven by the film’s theatrical exploitation, and the connection needs to be understood.
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Marketing and Distribution 
