Home Marketing and Distribution The Marketing Plan

Each stage of your marketing plan has its own set of ingredients for building awareness and interest in your film.

The Marketing Plan: What, Why and When User Rating: / 4 So you’ve got a great idea for a movie that absolutely everyone will want to see. Now what? Read more...   Who is the Audience? User Rating: / 7 There are three main reasons why a film fails to reach a significant audience. The filmmakers fundamentally did not care whether or not the film reached a significant audience. Or, the filmmakers produced a film that fell short of the expectations of the intended audience. Or, the filmmakers produced a film that would have met the expectations of the intended audience, but they either marketed it poorly or to the wrong audience – or both. These three reasons: lack of interest in commercial viability, failed production, and poor distribution are fatal for a film. Read more...   Distributor's Input to the Marketing Plan User Rating: / 0 At various stages in the packaging process, a producer will be asked to provide a marketing plan.  My focus here is on the domestic plan – the one that your distributor will undertake.  The international marketing plan is an entirely separate document, to be developed with your international sales agent. (Why?  Because your domestic distributor is selling to the exhibitors and the public, while your international team sells to other distributors.  The similarities in the two plans are only superficial.) Read more...   Creative Strategies to Build an Audience User Rating: / 1 Start with the notion that when filmmakers decide to make a film, they do it for the right reasons: they love the process, they have a unique story and/or message to communicate, and they want to change or to entertain the world. Read more...   Successful Media Relations User Rating: / 2 Promoting your film via the media can be a productive and painless experience, providing you have a clear understanding of both your film and the needs of the media. And if you are prepared, it should fun to discuss the project you have poured your heart into. Read more...   Press Kits User Rating: / 4 The press kit is an information package created to give journalists key facts about your film.  A good press kit generates interest in your film, ensures the journalist gets all the facts right, and helps position your film the way you want it in the media. It is informative, concise and well laid-out, with the most important information up front. It also represents you and your film to the media, so it has to be error-free and professional-looking. Read more...