Home Development Pitching

Crafting a stunning one-pager is the first step toward keeping your project in front of the right people

Elements of the Pitch Package User Rating: / 12 When you’re looking for production financing, your pitch package is your most important sales tool. It represents both your project and you as a producer to your potential buyers, so it’s important that it be dynamic, smart and complete. How do you put together a pitch package that makes a compelling sales case for your project? Read more...   A Winning One Page User Rating: / 5 A one-page is a sales document you use to promote your film to prospective buyers before it has been produced. Typically, you would hand out your one-page at festivals or you would include it with your pitch package.  It’s intended to create an appetite for your project, showcasing the most saleable and compelling images as well as creative and business information. Not every producer looking for production financing will create a one-page, but it’s an extra tool that supplies a great summary for buyers and gives some polish to a pitch package. Read more...   Synopses, Outlines and Treatments User Rating: / 4 Every time you submit a package for financing, you’ll have to include a synopsis and either an outline or treatment, depending on what financing you are looking for. Each document has different requirements and writing formats. Read more...   Understanding Your Target Audience User Rating: / 16 No film is for everyone.  Each film has a target audience.  It’s your job to know – specifically – who they are. Your film can’t communicate effectively or succeed at the box office unless you know the group of people for whom you are making it. Read more...   Three Steps to a Winning Pitch User Rating: / 6 Filmmakers can pitch their projects in two ways: on paper or orally in person. Paper pitches -- packages submitted to various buyers and funders in hopes of securing development or production funding – are addressed elsewhere on this website. This article focuses on verbal pitches. Read more...   Who, Where & When to Pitch User Rating: / 1 The first step in figuring out who to pitch is assessing the right medium for your project. Is it best suited for theatrical release, straight-to-DVD or broadcast? If your script is really best suited to be a television movie, don’t pitch theatrical distributors. If it’s art house theatrical product, don’t pitch a genre label. The buyers know what works for their market, and if you pitch them product that is not suitable for them, your reputation as a producer suffers. Read more...   Special Pitching Opportunities User Rating: / 2 It’s smart to target your buyers and approach them as appropriate throughout the year.  However, there are additional opportunities to pitch that can advance your project or enhance awareness of you and your company. Read more...   Follow-up: Keeping Your Project Top-of-Mind User Rating: / 7 "Hi. I just wanted to see how you're doing, and to see if you've read my project yet." Sigh. This is how most follow-up phone calls begin, and it's not ideal. Read more...   Creating Lasting Relationships User Rating: / 4 Creating and maintaining mutually beneficial relationships is all about long-term thinking. It is not about being liked, although that’s great too.  It is about consistently delivering great work, and being pleasant and principled in your dealings. Read more...